Thursday, February 17, 2011

EDC releases community video for marketing



By the Messenger-Inquirer
Published: Tuesday, February 15, 2011 12:02 AM CST
The Greater Owensboro Economic Development Corp. has launched the first in a series of new community videos as part of a marketing effort to attract new businesses, young professionals, entrepreneurs and college students to the region.

The first edition of the video highlights Owensboro as a small town with big-city amenities, said EDC President/CEO Nick Brake.

"It is part of an aggressive viral marketing effort including social media promoting the region to new potential residents and investors," Brake said in a news release.

The video incorporates social media such as Facebook, Twitter and LinkedIn.


Brake is encouraging residents to participate by sending it to at least five people from out of town.

The first video highlights the community's four colleges for use as a tool to recruit college students. Additional videos will focus on business and entrepreneurship, young professionals, family life in Owensboro and the region as a destination for retirees.

The video was produced by Owensboro-based Fleck Media.

"Our goal was to show Owensboro in a new light. We wanted culture, education and livability to be strong themes throughout," said Dave Docimo, Fleck's creative director and owner. "We wanted to give the viewer a sense that there is a lot more to discover here."

It can be viewed on the EDC website, edc.owensboro.com, or on the Owensboro EDC YouTube channel at the following link http://www.youtube.com/watch?v=LO2evaIvNHQ.