Monday, February 14, 2011

EDC Video: Viral Marketing Effort focusing on Attracting Businesses and Talent to Region

The Greater Owensboro Economic Development Corporation (GO-EDC) launched the first in a series of new community videos as part of a marketing effort that will target the attraction of new businesses, young professionals, entrepreneurs, and college students to the region.

EDC President/CEO Nick Brake said the first edition of the video highlights Owensboro as a small town with big city amenities. “It is part of an aggressive viral marketing effort including social media promoting the region to new potential residents and investors,” said Brake.

The first version of the video highlights the four colleges in the community for use as a tool to recruit college students to the region. Additional videos will focus on business and entrepreneurship, young professionals, family life in Owensboro, and the region as a destination for retirees.

The video was produced by Owensboro-based Fleck Media. Dave Docimo, Creative Director and owner said it was an honor to develop a concept that supports our hometown. “Our goal was to show Owensboro in a new light. We wanted culture, education, and livability to be strong themes throughout,” said Docimo. “We wanted to give the viewer a sense that there is a lot more to discover here.”

The video can be viewed on the EDC website (edc.owensboro.com) or on the Owensboro EDC YouTube channel at the following link http://www.youtube.com/watch?v=LO2evaIvNHQ

The video incorporates social media such as Facebook, Twitter, and LinkedIn. The EDC encourages all that view to participate in the viral marketing effort by sending it to at least five people from out of town.