Thursday, August 11, 2011

Frozen yogurt shop to open in October

By Joy Campbell, Messenger-Inquirer
Published: Tuesday, August 9, 2011 12:22 AM CDT
The first Orange Leaf Frozen Yogurt location will be in Frederica Plaza at 5035 Frederica St., one of its investors announced Monday. That is the retail center between Walmart and the Don Moore Hyundai on South Frederica Street.

A group of Owensboro investors partnered with a Lexington group that includes UK basketball coach John Calipari to bring the popular dessert franchise to Owensboro.

“We also are looking at a second location on (Kentucky) 54,” said Roger Ellis, one of the owners, who lives in Owensboro.

The target date for opening the Frederica Street shop is the first or second week in October, Ellis said. The Kentucky 54 store likely will open in March or April.

Ellis has 34 years of experience in the grocery business — 29 years at Wetzel’s and five at Foodland — as operations supervisor.

He learned about Orange Leaf on his trips to Lexington to visit his two sons and help in their business

“They were talking about it and had been going to it. It has just been phenomenally successful,” Ellis said. “And we got hooked up with the Lexington investment group.”

That group already has four stores in Lexington and one in Richmond, as well as three or four other locations, Ellis said.

Orange Leaf’s website explains that customers get a cup, pick a yogurt and then pile on the toppings.

The uniqueness of the self-serve concept and the idea that frozen yogurt has fewer calories than ice cream and some other desserts are the main reasons the franchise has captured the attention of so many age groups, Ellis said.

It features a long list of yogurt flavors — some rotate seasonally — and another broad selection of toppings.

“You can put what you want on and as much as you want, and you pay by the ounce,” Ellis said.

Visit the company online at

Joy Campbell, 691-7299,